If you’ve not yet taken the time to Register for Tamebay Live, sponsored by eBay, then it’s time to do so to reserve your place. Tamebay Live will take place from the 17th to 21st of May and is a major Tamebay educational programme designed to help you accelerate your marketplace business in 2021. Registration is free and today we are announcing Tamebay live Day 2 speakers, so sign up to reserve your place today.
In one week, there will be 30 workshops and masterclasses delivered by some of the most experienced people in ecommerce. On day 3, cohosted by ecommotors, we will look at the building and operating a brand on marketplaces to differentiate your offering and protect your reputation. Today we reveal new speakers who will include ecommotors, eBay, ChannelAdvisor, Getida and Pattern.
Enter £75 Amazon voucher draw for completing a survey
Even before Tamebay Live starts, you can take part in a survey run by Volo with a chance to win one of two £75 Amazon vouchers. The survey looks at the the barriers to long term ecommerce growth, the results of which will be presented at Tamebay Live. Please take five minutes to complete the survey and you could win one of the two £75 Amazon vouchers for taking part! Start the survey here.
Tamebay Live Day 3
Join Andrew Rowson of ecommotors and E-Motive to discuss what brand control really means, how it works on the key marketplaces, the benefits that follow and how to make it happen for your business.
Discover eBay’s new marketing & Data tools – Coded Coupons. Berengere Chaintreau-Fuchs will reveal all about how to use coded coupons for your shop which are coming to eBay this Spring. eBay will present the new tool and how you can use it to drive buyers back to your listings to build repeat customers and your online brand. Q&A welcome at the end.
Joe Williams & Arlando Velho will take a look at Retail Diplomacy and how brands can balance D2C and Retail Channels. They will help Brands discover how to create a diplomatic approach to D2C, identify mutually beneficial partnership opportunities for Brands and Retailers and how to enable Brands to create a holistic foundation in their go to market strategy.
Yoni Mazor will reveal, in this essential session the very best practices for listing on Amazon.
Brand protection and other crucial reasons to consider Amazon within your channel mix will be presented by Nicola Hollow. If you don’t sell your products on marketplaces then someone else will, is one argument for building a presence on Amazon. Of course, the reality is more complex, but it’s clear that brand protection is one factor to consider. Amazon marketplace seller Pattern will be joined by some of the consumer brands it partners with, to explain their approach to brand protection and other reasons that the marketplace is being elevated within their channel mix.
Insights will include exclusive shopper research findings from the UK and Germany, how to define the role of marketplaces for your brand to maximise incremental sales, the importance of continual listings management and Brand Registry for Amazon, marketplace exclusives and other tactics to prevent cannibalisation of other channels, and Selective Distribution and enforcement against marketplace Sellers who damage your brand.
We’ll be announcing more speakers and marketplaces that who be presenting soon, so to ensure you don’t miss out, register today!