It’s a great day on eBay, for the first time ever I can see items on the view item page and within search results which can genuinely ship fast. eBay have at last retired the ‘Fast n Free’ messaging on eBay UK, in favour of 1, 2 or 3 day ETAs in what they are calling a Simplified Postage Message.
The fast ‘N Free badge was first introduced in 2012 when a three day delivery was pretty rapid, but today a 3 day delivery is considered an economy with next day being the gold standard for fast (and sometimes same day delivery). It’s been a constant personal gripe with eBay that they beat sellers up to offer Premium Service but as a buyer I couldn’t actually search for items that qualified for Premium Service. Now (possibly with a few amendments to your listings), if you can ship an item which will arrive next business day I’ll be able to spot it right in search as well as it being highlighted on the view item page.
With the Simplified Postage Message, buyers will see delivery times, from next day to 3 business days. Listings showing the Fast & Free logo will be automatically updated to the new postage design so if you’re ready there’s nothing for you to do. If you can offer delivery in less than 3 business days then it’s time to tweak your listings so that buyers can see this.
Listing qualification for Simplfied Postage Message
In order for your listings to show the new Simplified Postage Message, you’ll need to meet the following critera:
- Estimated delivery of the item is three working days or fewer (from receipt of cleared payment), based on the dispatch time, the postage service you’ve specified, your location and the buyer’s delivery address.
- You offer free postage and packaging as your first (default) position.
- You don’t offer collection in person or freight as your first (default) delivery option
- Both the item and the buyer are located in the United Kingdom, with the exception of the Hebrides, Shetland and Scilly Islands.
- The listing isn’t in the Classified Ad format.
- On eBay Motors, the new postage message will only be used in the Parts & Accessories category.
This is a change that I’ve wanted for years as an eBay buyer – to be able to scan a list of search results and pick a product that will arrive tomorrow when I need it urgently. Of course I hear the righteous (and justified) indignation from those who say their buyers don’t want to pay extra for speedy delivery.
I too often make purchases that I don’t mind if it takes a few days for them to arrive. But there’s always that one item I want fast and an Amazon Prime account and slightly higher prices is so much easier than clicking into multiple listings on eBay to find a product that ships fast. Now I’ll probably spend more on eBay as I’ll know from the search page which listings can be shipped with next business day delivery and I’m sure I’m not the only one that will welcome this change.