UNFI launch US B2B marketplace powered by Mirakl

No primary category set

United Natural Foods, Inc. have announced the launch of their new business-to-business marketplace solution for emerging brands looking to expand distribution with UNFI customers.

Powered by the Mirakl Marketplace Platform, the new marketplace strengthens UNFI’s position as North America’s premier food wholesaler by increasing scale, reach and selection, with a unique focus on hyperlocal producers and products.

“The past year has underscored the importance of expanding product offerings online and creating new ways to meet evolving consumer trends and demands. With the scale, agility and operational efficiencies that businesses need to expand product offerings and meet consumer needs, Mirakl will be indispensable as UNFI looks to provide more hyperlocal products online faster to the retailers using our platform.”
– Tom Kraus, vice president of e-commerce at UNFI

Through this virtual marketplace, suppliers gain immediate access to UNFI’s digital infrastructure to promote and sell their products to UNFI’s broad customer base. Approved suppliers keep complete control of their inventory, order management, pricing, and shipping charges while attaining trial for possible traditional distribution expansion in the UNFI network. In turn, UNFI customers gain access to an even broader assortment of unique and local items with flexible order sizes and the convenience of ordering from multiple sources online in one place. Businesses looking to become an approved Community Marketplace supplier can apply at https://unfieasyoptions.com/about-community-marketplace.

“The grocery and wholesale industry has been a focal point of the seismic digital and eCommerce evolutions of the past year, and leading companies like UNFI have been working overtime to stay ahead of the curve when it comes to eCommerce offerings. As the first major North American food wholesaler to offer such a marketplace, we’re excited to help UNFI set the standard for marketplace operations, not just in grocery and wholesale, but across the eCommerce landscape.”
– Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl

RELATED POSTS..

Mirakl Introduces One Click Marketplace selling capability

Mirakl Introduces One Click Marketplace selling capability

Mirakl reaches profitability and achieves 20% revenue growth

Mirakl reaches profitability and achieves 20% revenue growth

Strong Holiday Season Results for Marketplace Sellers with Sales up 25%

Strong Holiday Season Results for Marketplace Sellers with Sales up 25%

Mirakl sign €100m credit facility for tech & acquisitions Mirakl GMV

Mirakl GMV outperforms Ecommerce during Cyber Week with 41% Growth

B&Q Marketplace sales trajectory

B&Q Marketplace sales trajectory

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars