Click Central marketplace launches in Australia

No primary category set

We announced in May that Australian online shopping events venue, Click Frenzy, intended to launch a marketplace and it’s now gone live. Rather than being a shopping events site, the new marketplace Click Central is available all year round as a brand new online shopping destination for Aussies.

Industry veteran Mark Gray will lead the Click Central marketplace. Mark is one of the most experienced online marketplace experts in Australia, having worked as the Managing Director of Australasia for ChannelAdvisor, the Head of Marketplaces at where he played an instrumental role in launching and growing the marketplace and has worked in partnership with the likes of Amazon and eBay in this role. More recently, he worked with TheMarket, a premium New Zealand marketplace owned by The Warehouse Group.

Merchants joining the Click Central marketplace will benefit from the huge volumes of traffic generated during Click Frenzy events, with shoppers encouraged to continue shopping on the marketplace after events to earn rewards. We’ve heard a whisper that the rewards programme could be named “Frenz with Benefits”. Click Frenzy have a database of some 1.6 million shoppers on their database ready to market Click Central to.

The new marketplace is launching with well over 100k products across all key categories including: Beauty & Health; Women; Men; Home & Living; Appliances; Toys & Games; Furniture; and Electronics. The technology platform chosen for Frenz Central is Mirakl, the global leader in marketplace platforms used by Catch and Bunnings in Australia. This has enabled them to launch the marketplace in just three months.

We’ve yet to get information on selling on Click Central, and currently it appears that all merchants are Aussie based. We’ll be doing a deeper dive into selling on Click Central in the very near future and will let you know as soon as they open up to overseas sellers.


eBay Australia expands Authenticity Guarantee to luxury wallets

eBay Australia expands Authenticity Guarantee to luxury wallets


Shopify Capital available in Australia


Sydney and Melbourne can now enjoy FREE One-Day Delivery with Prime


Woolworths to acquire 80% stake in MyDeal


Australian marketplace BuyNatural launches FBS program

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars