Prime Day 2021 deals are here

Prime Day 2021 deals are here

It’s arrived at last – Prime Day 2021 deals are live and millions of products are on offer for the next two days.

A mind boggling 2 million Prime Day 2021 deals are available globally so you’ve got your work cut out deciding what to buy. In some ways you’re almost better off just shopping as normal and seeing if what you want to buy is on offer. Prime Day 2021 deals are featuring the largest number of deals in the shopping event’s 7-year history including featured lightning deals running from 08.00am today, which offer jaw-dropping prices on top-tier brands, categories, and products. Deals could sell out fast so check back frequently to find new deals launching throughout the full 48 hours of Prime Day.

This year there are three things to make sure you don’t miss – AmazonSmile, Small Businesses and Prime Day Live entertainment:

AmazonSmile on Prime Day

AmazonSmile, an initiative launched in the UK in 2017, which allows Amazon customers to support their favourite charity at no extra cost to the customer or charity, is doubling donations this Prime Day. Customers can shop through AmazonSmile on the Amazon Shopping App or head to to find out more.

Using AmazonSmile costs you nothing other than registering, so if you have a favourite charity (surely there’s one you want to help?), sign up to AmazonSmile today.

Small Businesses

To make it easy for customers to support small businesses this Prime Day, Amazon has curated collections to connect customers with small businesses at

Don’t forget that if you purchased from a small business on Amazon in the past two weeks that you have a free £10 voucher to spend today or tomorrow. Spend it or lose it!

Prime Day Live entertainment

On Wednesday 16th June, Amazon UK hosted ‘Prime Day Live’ – a star-studded livestreamed event presented by Amazon Music featuring UK artists Tom Grennan, Mimi Webb and Shaybo ahead of Prime Day. The show, which celebrated the vital work of the UK’s mental health charities, is now available to stream via Twitch at

Amazon Fire TV Stick 4K for £16.99

The best deal we’ve seen so far is the Amazon Fire TV Stick, the 4k version, which normally retails for £49.99. You can snag this for £26.99 saving £23.00.

However if you combine this saving with a free Amazon Prime Day £10 voucher you can get the £49.99 Fire TV stick for just £16.99 which is probably the lowest price you’ll ever see.

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