If you’ve been browsing eBay today, you may have noticed that the Fast ‘N Free badge has officially been replaced with a shiny new shipping estimate badge.
Back in February, eBay announced that they would be scrapping the outdated Fast ‘N Free badge. (Hurrah!) This was good news because the Fast ‘N Free badge signified 3 day shipment time in the UK and 4 days in the US, and so, seeing the badge on a Friday meant delivery could be any day up until next Wednesday, so not necessarily fast.
Goodbye Fast ‘N Free, hello “Free x day shipping”
So there we have it, we’ve seen the back of Fast ‘N Free and can welcome a new “Free x day shipping” badge which simplifies how eBay highlights shipping speed and cost. This change removes the ambiguity of the previous badge. The transparency of “Free 2 day shipping” or “Free 3 day shipping” helps customers know when to expect their delivery and makes it easy to compare similar listings’ value proposition with shipping from different sellers.
This prominent display of shipping speed also incentivizes sellers to offer faster service. eBay’s retail standards threshold is four days in the U.S. and three days in the U.K. and Germany. Since the listing clearly states the number of days it will take for buyers to receive their items (unlike the ambiguous Fast ’N Free badge), sellers who offer faster shipping enjoy the highlight and it motivates them to offer the quickest possible shipping to keep their listings competitive in the modern world.
The new shipping signals are live in the U.S., U.K. and Germany, and all global regions will soon follow.