ChannelX Logo

Amazon Chinese seller VTR now effective

The Amazon Chinese seller VTR (Valid Tracking Rate) policy went into effect on the 9th of August 2021 for packages shipped directly to customers from China.

Under the Amazon Chinese seller VTR, you are now required to use a shipping service provider that is ship track-integrated with Amazon for all items purchased on Amazon UK. Packages that are shipped directly to customers from China must meet the following requirements:

  • All packages that have a value and shipping fee less than £5 must use a trackable shipping method that includes at least one physical scan by the carrier.
  • All packages that have a value and shipping fee equal to or more than £5 must use a fully trackable shipping method that includes at least two scans, including a delivery scan or delivery attempt.

The Amazon Chinese seller VTR which must be achieved is 95% for all merchant-fulfilled packages shipped from China. To help you understand the new requirements and comply with the policy, Amazon have updated the VTR metrics calculation logic in the dashboard and launched an improved defect report to provide additional information to help you troubleshoot VTR issues.

You can select Account Health from the Performance menu, locate the Shipping Performance section, and then click the Valid Tracking Rate tab to see your VTR metrics. You can download your VTR defect report by clicking Download Report.

Only orders included in your current VTR defect report count against your metrics. If the report contains no orders, it means all of your orders have valid tracking information.

RELATED POSTS..

Amazon AI Generated People image and video rules

Amazon AI Generated People image and video rules

3 updates to Amazon UK FBM requirements

3 updates to Amazon UK FBM requirements

Amazon expands ultra-fast delivery service Amazon Now to Manchester

Amazon expands ultra-fast delivery service Amazon Now to Manchester

Amazon Business hit $60 Billion Annual Sales with 11 Million Customers

Amazon Business hits $60 Billion Annual Sales with 11 Million Customers

Amazon M&S Brand Store expand to Netherlands

Amazon M&S Brand Store expands to Netherlands

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars