eBay personalisation feature – CNC Group

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In March this year, a new personalisation feature was added to eBay, making it easier to offer services from adding a name or initial to an item, to printing an image on a product. eBay’s new tool and offers makes it easier and cheaper for sellers to support personalisation requests, while helping shoppers to add a personal touch to their purchases and this week we’ll be looking at some of the sellers already using the personalisation feature and today we look at CNC Group.

In 2020 eBay UK recorded over 600 searches a day for ‘personalised’ items, with personalised mugs and glasses some of the most sought after customised and engraved products, with searches up 111% and 113%.

Jamie CNC Group moving his first delivery many years ago...CNC Group, which specialises in engraved glass, was started by two brothers in a Suffolk shed in 2015. Since then, Jamie and Ollie have turned their business into a multi-million-pound enterprise. That’s James in the image moving in with his first delivery 6 years ago!

The business now operates out of two warehouses which are 1,500 square foot and 10,000 square feet apiece.

“My brother and I started CNC in our shed with barely £200 between us, and every year since we’ve gone from strength to strength. We can engrave, print or personalise almost everything on almost anything. That’s why personalised goods are doing so well, because of the convenience of products like ours. If you can get your gift engraved and delivered in 24 hours, why wouldn’t you? eBay’s new personalisation tool and seller offers are emblematic of how well personalised goods are doing. They really want sellers to make the most of the demand.”
– Jamie Cox, CEO, CNC Group

If you sell personalised products, you’ll find the eBay personalisation feature available in the following categories:

  • Celebrations & Occasions
  • Wedding Supplies
  • Art Prints
  • Art Posters
  • Home Decor
  • Jewellery & Watches
  • Mens Fashion
  • Masks
  • Women’s fashion
  • Cookware, Dining & Bar
  • Make-Up
  • Mobile Phone Accessories
  • Keyrings
  • Football Memorabilia
  • Kitchenalia
  • Christening & Gifts
  • Nursery Bedding
  • Nursery Decoration & Furniture
  • Baby Books
  • Baby
  • Golf
  • Office equipment & stationary
  • Cards
  • Crafts
  • Travel accessories
  • Kids clothes


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