Shopify have announced a new way for entrepreneurs to reach consumers with TikTok Shopping. For the first time, Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout.
“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key,”
“By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner.”
– Harley Finkelstein, President, Shopify
The two companies have also partnered to bring product links to Shopify merchants, which can be used to tag products in organic TikTok posts. People can then choose to shop directly from the merchant’s storefront or click a tagged product in a merchant’s video, which will take them to the merchant’s online store for checkout.
TikTok is one of the world’s fastest-growing entertainment platforms, with hundreds of millions of active users and, from February 2020 to February 2021, installs across Shopify’s social commerce channels increased by 76%. By more deeply integrating commerce with the social media platform, Shopify are empowering merchants to reach consumers where they are.
“Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,”
“TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants.”
– said Blake Chandlee, President, Global Business Solutions, TikTok