If you sell on Etsy you are probably already aware of their new ‘Star seller badge’ due to be awarded to qualifying sellers for the very first time tomorrow.
What is The Star Seller Badge?
Tomorrow, Etsy will start rewarding sellers with a Star Seller badge – making it easier for shoppers on Etsy to know you have a proven record of providing an excellent customer experience.
On the 1st of every month, beginning in September, Etsy will determine if you’ve earned Star Seller by looking back at the last three months of your shop’s performance. Here’s what they consider:
Response rate: You respond to 95% or more of initial messages from buyers within 24 hours (just the first message, not ongoing conversations).
Dispatch: 95% or more of your orders dispatch within your stated processing time and with tracking* or you purchased a postage label on Etsy. Digital orders will not require tracking information.
5-star ratings: 95% or more of your reviews have 5-star ratings.
Orders, sales, and shop tenure: You’ll also need to have at least 10 orders and $300 in sales (before postage and taxes) within the three month review period, and have been on Etsy’s platform for 90 days since your first sale.
Does The Star Seller Badge come with benefits?
According to Etsy, The Star Seller badge will be shown on your shop, signaling to buyers that they can expect an excellent customer experience when shopping from you. Other benefits include more opportunities to be featured in buyer marketing and the opportunity for increased sales.
Seems easy, right?
Not quite… the badge has caused mixed feelings among sellers because they are required to maintain a 95% 5-star rating to qualify. At first, it seems harmless but it’s more complicated than that, for instance, many buyers will give sellers 4 stars even when they loved a product and Esty seem to be classing 4 star reviews in the same category as 1 star. Oh, and if you are awarded a badge and your feedback drops, Etsy has the right to revoke your badge and you’ll have to wait until the next month to qualify again.
However, Etsy have stated that it’s likely that the criteria for Star Seller may change over time. If you’re an Etsy seller let us know in the comments what you think about this new badge! I’d love to hear your thoughts.