Singles Day, the Chinese shopping festival is coming up fast and the 11.11 Tmall registration is now open for merchants that wish to participate. The shopping festival will have two sales windows, the 1st to 3rd of November and of course all the ‘Ones’, the 11th of November, with pre-sales starting as early as 8pm instead of midnight.
11.11 Tmall business is gigantic compared to anything we see in the West over Black Friday. In 2020, there were over 800 million customers who took part in the shopping event, 250,000 brands including 31,000 from outside China, $74.1 billion GMV sold (up 26% on the previous year), and 2.32 billion orders delivered by Cainiao, Alibaba’s delivery network. At peak, 583,000 orders per second were placed.
Ahead of 11.11 Tmall Luxury Pavilion Gets a Makeover Ahead
Tmall Luxury Pavilion had revamped its site to make it easier for consumers to engage with their favourite brands. Shoppers can now tap the top of the Pavilion’s homepage to explore a calendar of brand events, as well as see the newest limited-edition product drops at a glance.
Shoppers can also personalise their feeds to get the latest news and updates from the brands they follow. The upgraded site prominently features branded benefits, featuring a dedicated tab for everything from after-sales services to member-only perks and premium experiences.
A special portal takes luxury shoppers into a “virtual city” where they can find 3D, virtual reality and augmented reality features from nearly 30 brands, including Piaget, Maison Margiela and Burberry, and even take a virtual tour of Marriott hotels.
