A work account to manage your employees access to your Facebook business Apps, new ways to manage communications, new ways for consumers to find your business on Facebook, and cost saving packages for small businesses are new features currently being worked on by Facebook. You’ll hear more about these as the become more widely available, so keep an eye out as you’re going to love these developments as they go live on your account.
We know you hate having to give access to personal accounts in order to run your business, and undoubtedly as you grow more and more people will need access to the platforms you trade and advertise on. Now, Facebook will offer access to business products with separate credentials from their personal Facebook account.
To simplify this, Facebook are testing a Work Account, which will allow business users to log in and operate Business Manager without requiring a personal account. Businesses will be able to manage these accounts on behalf of their employees and have access to enterprise-grade features like single sign-on integrations, giving them more control over the security of their employees’ accounts.
Facebook will be testing the new Work Account feature through the remainder of the year with a small group of businesses, and it’s expected we’ll start seeing widespread availability in 2022.
Managing Communication Efficiently
Updates to Facebook Business Suite
Facebook are investing in new technologies, like automation, and simplifying how businesses manage their digital presence. This way, you can focus on what matters most — reaching your customers and growing your business. In addition to managing messages across Messenger and Instagram, Facebook will test the ability for businesses to manage emails through Inbox and send remarketing emails from Facebook Business Suite.
Facebook are also introducing File Manager, a new feature that allows businesses to easily create, manage and post content within Facebook Business Suite. Lastly, they are making post testing available in Facebook Business Suite to let businesses test and compare multiple versions of a post to see which one people are more likely to engage with.
Facebook Business Explore
Keep a look out for the expansion of Facebook Business Explore to people in the UK, as well as Australia, Canada, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa and the United States.
By putting more businesses in front of interested people who are actively looking for them, Facebook Business Explore will help connect people with new and relevant businesses — all in one, easy and centralised place. This will also help businesses reach new customers and drive deeper consideration that can lead to purchases.
Supporting Businesses with Cost Savings
Facebook will also soon begin testing a new way for businesses to become more successful with the help of Facebook. For example, they will start to allow some small businesses to access a bundle that will include valuable tools and benefits, such as a Facebook ad coupon, along with free access to QuickBooks accounting software for three months or free access to creative tool Canva Pro for three months.