Amazon wins Retail Week’s Consumer Choice Award 2021

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Amazon have been named as the winner of the Consumer Choice Award for the fourth consecutive year at the Retail Week Awards 2021.

For 26 years, the Retail Week Awards have celebrated the creativity, innovation and excellence of the UK retail industry. The awards celebrate a variety of individuals, from boardroom leaders and digital stars, to store managers.

Customer obsession is one of four core principles that guide Amazon in delivering on their mission. According to Amazon, it means that they always start with the customer and work backwards whenever they are innovating and building on their behalf.

Customer obsession is also the first of Amazon’s Leadership Principles, which define their inclusive, meritocratic working culture. They use their Leadership Principles every day, whether discussing ideas for new projects or solving problems. In that way, customer obsession drives their ambition to constantly improve on customer experience.

This year Amazon has ranked number one in Opinium’s Most Connected Brands Index for the fourth consecutive year, and they have previously been awarded ‘Best Online Retailer’ of 2019 at the TechRadar Mobile Choice Consumer Awards.

Amazon were also named the UK’s most popular employer by both LinkedIn and Glassdoor in 2019, underlining their belief that employee satisfaction has a direct impact on customer experience.

Amazon say that they are proud that dedication to their loyal and dedicated customer base has been reflected by winning this years Consumer Choice Award.


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