Flipkart partners with Snap to offer AR capabilities

No primary category set

Flipkart, have today announced a partnership with Snap Inc to expand its augmented reality-led ecommerce experience for millions of its customers across the country. Announced on the sidelines of ‘Snap in India’, this is Snap’s first collaboration with an ecommerce platform in India which will play a pivotal role in enhancing the journey of millions of existing and new customers.

Under this partnership, Flipkart will integrate Snap’s state-of-the-art Camera Kit to its app, enabling customers to virtually try on products or view them in their physical world to make an informed purchase. While Flipkart already boasts of an AR-enabled camera, the integration of Snap’s Camera Kit will enhance its capabilities to offer consumers an opportunity to view a wider range of products across categories such as fashion, wearable technologies and more in the next few months in a more immersive manner.

“The e-commerce landscape in India is changing rapidly with millions of new customers from all geographies looking for richer experiences online. As a homegrown e-commerce company, we are proud to take a lead on this with our augmented reality enabled app and are taking this vision ahead in partnership Snap Inc, a global leader in AR technologies. This partnership will herald a new era in the e-commerce industry, enabling easy access for customers while driving growth for lakhs of our sellers.”
– Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart

The Snapchat app is built around the camera, which now plays a meaningful role in millions of people’s lives. With a proven track record of innovating by creating products and formats that users love and that the wider industry adopts, Snap is committed to democratizing augmented reality. This, coupled with Flipkart’s nuanced understanding of millions of its customers and its Flipkart Camera will offer unique AR experiences to customers.

RELATED POSTS..

Snapchat say Creator content boosts brand campaigns

Snapchat say Creator content boosts brand campaigns

Find Your Favorites on Snapchat campaign

Find Your Favorites on Snapchat campaign

Snapchat Unified Monetization Program for Creators

Snapchat Unified Monetization Program for Creators

Half Brits more likely to shop in Crimbo Limbo than Black Friday

Half Brits more likely to shop in Crimbo Limbo than Black Friday

Snapchat debuts immersive augmented reality Snap Street on Brick Lane

Snapchat debuts immersive augmented reality Snap Street on Brick Lane

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars