eBay have announced eBay Refurbished, a new destination for like-new products. Shoppers can discover refurbished items from brands like Apple, Samsung, and Dyson, all backed with a one- or two-year warranty. Through this new offering, the deeply discounted inventory is sourced directly from premium brands or top-rated sellers.
One year ago, eBay launched its Certified Refurbished program with inventory direct from top brands and saw a 170% year-over-year surge in sales during Cyber 5. Building on this offering, eBay Refurbished now includes multiple condition grades and a wider range of price points on like-new products. As retail scarcity issues continue to dominate this holiday shopping season, the expanded program delivers a new way to buy in-demand products and even more options to give consumers what they want.
“We’re heading into a different type of holiday shopping season, dominated by supply chain challenges and changing consumer behaviors. Amidst strong demand for like-new products, eBay Refurbished is making it even easier for shoppers to access hundreds of thousands of coveted items at substantially lower prices, in one trusted experience.”
– Dawn Block, VP of Hard Goods and Collectibles at eBay
A recent Wakefield Research survey reveals that Americans are looking for new ways to shop for gifts they can’t purchase as usual. In fact, 62% of respondents are considering buying refurbished electronics, and 84% are open to receiving refurbished gifts this holiday season.
This comes at a time when people are doing more than just considering refurbished: nearly half (47%) have gifted a refurbished item in the past – up from 32% in 2020. This growing trend is led by the 64% of Millennials who have already gifted a refurbished item – up from 48% in 2020.
In addition to broader selection and better value, 66% of Americans believe gifting refurbished items is also a way to shop sustainably.
All items featured on eBay Refurbished come directly from premium brands or top-rated sellers who are thoroughly vetted to meet rigorous performance standards.
