Facebook introduce new Shops in Groups feature

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Facebook are introducing Shops in groups, a new way to shop in Groups and get inspiration from friends and creators.

The new feature will let you support the communities you care about by buying products from them. For example, members of OctoNation, an octopus fan group, can now buy stickers, mugs and apparel to show their love of octopuses. People often ask members of groups for recommendations on their experience with a product and how it performs. With Product Recommendations in Groups, Facebook will show products that members recommend when you ask for guidance within a group and make it easy to purchase those products from shops on the platform.

Facebook are also introducing Top Product Mentions in News Feed as a way to help you discover products that were recommended by peers from groups that you’re a part of and have begun testing Live Shopping for creators to make it easier for the creators you already know and trust to partner with brands and highlight their favorite products.

“Allowing our members to view and purchase OctoNation’s products in a trusted space they were familiar with has significantly increased sales. This enhanced stream of income has allowed us to bring some of our volunteers into paid positions and increase our profit margins by ordering in bulk. Merch allows OctoNation to foster a stronger sense of community by giving group members an opportunity to display their love of octopuses, start conversations on a topic they love and recruit other members into our community.”
– Warren Carlyle, founder and CEO, OctoNation

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