On Pinterest, shopping is about discovery. It’s about finding products you never even knew existed, and figuring out who you are along the way. To help Pinners on their shopping journey, Pinterest is launching a new marketing campaign to celebrate the unique shopping journey on Pinterest and demonstrate Pinterest is a must-buy shopping platform that drives better performance.
Find What You Actually Love
The new campaign, Find What You Actually Love: Pinterest Shopping, highlights the unique power of Pinterest as a shopping destination. The brand campaign rollout launches after a suite of new product features that put social commerce front and centre for advertisers, merchants, creators and consumers alike. The campaign reminds Pinners that Shopping on Pinterest is a truly joyful online shopping experience and allows retailers to interact with high-intent audiences.
89% of weekly Pinners use Pinterest for inspiration in their path to purchase. That’s because Pinterest includes inspiration at every part of the shopping journey, not just for Pinners, but for advertisers, merchants and creators too.
Pinterest is creating an inspired ecosystem for shopping that bridges the gap between in-store and online. And as people continue coming to Pinterest to shop. Recent insights found people who visit Pinterest monthly outspent non-Pinners by +40% every month and have a 30% larger basket size. Pinterest is advancing its product offering to create a place shop online, not just to buy, a place for shoppers to find the things they actually love, and a place to make shopping truly fun again.
On Pinterest, finding what you actually love, is about the magic of browsing, discovery and finding inspiration. There are more than 400 million people coming to Pinterest to discover ideas and shop. It’s a place for shoppers to fall in love with products and brands they didn’t even know existed.
The Find What You Actually Love campaign is created in partnership with Stink Studios and includes a series of short video spots, paid social and programmatic assets tailored to UK, DE, FR, CA, AU, BR and US so you’ll probably start seeing the creatives to drive consumers to Pinterest.
“On Pinterest, finding what you actually love means the magic of browsing and discovery of shopping are brought to life on the platform. With more than 400 million Pinners searching for inspiration and ideas around the world each month, Pinterest gives brands a unique opportunity to meet them when and where they are looking for their next idea to shop. Our new brand campaign, ‘Find what you actually love’, highlights the power of Pinterest to connect Pinners looking for inspiration and brands who can fulfil their search ideas.”
– Visha Naul, Director of Business Marketing for Europe, Pinterest
