Klarna launches ‘Pay Now’ option and Klarna Card in U.S.

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Klarna have announced the addition of ‘Pay Now’ to its range of payment services in the US. This will enable consumers to pay immediately and in full at any online retailer where Klarna is available, with the same seamless payment experience whether they choose to pay now or later. Additionally, the company will also very soon introduce the Klarna Card to the US market, bringing Klarna’s popular interest-free Pay in 4 service to a physical card format.

“Consumers continue to reject double digit interest rates and fee-laden revolving credit, while simultaneously seeking more choice, control and flexibility in how they shop and pay both online and in store. With the introduction of ‘Pay Now’, Klarna now offers US consumers the choice to pay immediately and in full, alongside our sustainable interest-free services. By launching ‘Pay Now’ and introducing the Klarna Card in the US, we are continually developing our services to meet consumers’ changing needs.”
– Sebastian Siemiatkowski, Co-founder and CEO, Klarna

While Klarna is best known for its Pay in 4 service in the US, Klarna offers a wide range of payment and shopping services globally. With the addition of ‘Pay Now,’ Klarna’s US payment and shopping options will now be consistent with those offered across Klarna markets globally.

The launch of Pay Now and the Klarna Card services underscore Klarna’s continued growth in the US as consumer demand for more transparent, convenient, and consumer-friendly payment options soars.

Over the past year alone Klarna has nearly doubled its US customer base to over 21 million customers. Klarna’s product and services offering in the market continues to strengthen including Klarna’s Express button for a truly seamless checkout, now live at Macy’s and Coach, as well as the recent launch of Klarna’s subscription service, a first-of-its-kind solution in the market enabling consumers to pay for quarterly and annual subscriptions and memberships in four, interest-free payments.


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