Prime Video’s first ever Christmas ad in Europe supports Pets As Therapy

No primary category set

Amazon Prime Video have released their first ever Christmas advert in Europe telling a story of an unlikely friendship between a hyena and a zoo-keeper forged through a shared love of entertainment. The advert explores the idea that true joy can come from the most unexpected encounters through an unconventional tale that reminds us that every smile tells a story.

Brought together by their shared taste in comedy, Carl and Hattie come to enjoy a special friendship in a story that reminds us of the joy animals can give people. In recognition of the theme of the advert, Prime Video has committed to donate £100,000 to Pets As Therapy, a UK charity that works with volunteers and their therapy pets to give people access to the companionship of an animal to enrich their health and wellbeing.

“For our first Christmas advert for Prime Video here in Europe, we wanted to show that great TV shows and movies bring people and, occasionally, animals together. Hattie the hyena is sure to capture the imagination of all who encounter her. We know animals can play a special role in bringing smiles to many faces and are delighted to be donating to UK charity Pets As Therapy in recognition of the incredible work they do to connect people and animals over Christmas and all year round.”
– Helen Cowley, Marketing Director, Prime Video Europe

Building on Prime Video’s Every Smile Tells A Story brand campaign, which showcased the range of emotions that TV shows and movies can evoke, the Prime Video Christmas advert will remind consumers of the wealth of quality TV shows and movies in the Prime Video catalogue available to watch in the run up to and during the festive season.

2 Responses

  1. I am so glad that they are sponsoring “Pets As Therapy” as I am going to need one to be sent over ( no hyenas) as this advert is horrendous!!! In the version i saw at the end “Hattie” seemed to snarl for AGES and I was just waiting for the bloody carnage as she bit Carls head off! How that got shown before the 9 o’clock watershed I dont know. I notice later versions of the ad only have Hattie snarling for a few secs before smiling.

  2. Very apt, Amazon is represented by a Hyena, a creature that doesn’t really know what it is, an aggressive hunter, wily scavenger and a fearsome enemy of humanity. An animal that makes aggressive overtones when you don’t do what it wants.

RELATED POSTS..

Amazon ad tech to see interactive and shoppable video ad formats in 2025 Amazon Ads: Prime Video Streaming TV ads connect content with commerce Prime Video Ads

Amazon Prime Video Ads from February

Amazon ad tech to see interactive and shoppable video ad formats in 2025 Amazon Ads: Prime Video Streaming TV ads connect content with commerce Prime Video Ads

Prime Video Ads coming to the UK in 2024

Amazon to fund 350 creative industry apprenticeships

Amazon to fund 350 creative industry apprenticeships

Neighbours-revived-by-Amazon-Freevee

Neighbours revived by Amazon Freevee

EU-approve-Amazons-acquisition-of-MGM

EU approve Amazon’s acquisition of MGM

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars