Prime Video’s first ever Christmas ad in Europe supports Pets As Therapy

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Amazon Prime Video have released their first ever Christmas advert in Europe telling a story of an unlikely friendship between a hyena and a zoo-keeper forged through a shared love of entertainment. The advert explores the idea that true joy can come from the most unexpected encounters through an unconventional tale that reminds us that every smile tells a story.

Brought together by their shared taste in comedy, Carl and Hattie come to enjoy a special friendship in a story that reminds us of the joy animals can give people. In recognition of the theme of the advert, Prime Video has committed to donate £100,000 to Pets As Therapy, a UK charity that works with volunteers and their therapy pets to give people access to the companionship of an animal to enrich their health and wellbeing.

“For our first Christmas advert for Prime Video here in Europe, we wanted to show that great TV shows and movies bring people and, occasionally, animals together. Hattie the hyena is sure to capture the imagination of all who encounter her. We know animals can play a special role in bringing smiles to many faces and are delighted to be donating to UK charity Pets As Therapy in recognition of the incredible work they do to connect people and animals over Christmas and all year round.”
– Helen Cowley, Marketing Director, Prime Video Europe

Building on Prime Video’s Every Smile Tells A Story brand campaign, which showcased the range of emotions that TV shows and movies can evoke, the Prime Video Christmas advert will remind consumers of the wealth of quality TV shows and movies in the Prime Video catalogue available to watch in the run up to and during the festive season.

2 Responses

  1. I am so glad that they are sponsoring “Pets As Therapy” as I am going to need one to be sent over ( no hyenas) as this advert is horrendous!!! In the version i saw at the end “Hattie” seemed to snarl for AGES and I was just waiting for the bloody carnage as she bit Carls head off! How that got shown before the 9 o’clock watershed I dont know. I notice later versions of the ad only have Hattie snarling for a few secs before smiling.

  2. Very apt, Amazon is represented by a Hyena, a creature that doesn’t really know what it is, an aggressive hunter, wily scavenger and a fearsome enemy of humanity. An animal that makes aggressive overtones when you don’t do what it wants.


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