Sainsbury’s open store with Amazon’s Just Walk Out technology

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Sainsbury’s in London is the first third-party customer to enable Amazon’s Just Walk Out technology. For Amazon, this means Sainsbury’s have become the first international business customer of Just Walk Out technology and one of the many candidates who registered interest in the cashierless solution when third-part availability was first announced in 2020.

The opening of the SmartShop Pick & Go also marks the first time Amazon has retrofitted a store with Just Walk Out technology, meaning the store uses Sainsbury’s existing fixtures and fittings with our technology.

How it works:

First, Sainsbury’s shoppers open or download the Sainsbury’s SmartShop app and select the Holborn Circus location to generate a QR code on their phone. They then scan the QR code at the entry gate, take what they need from the shelves, and shop like normal. It’s that simple. When shoppers leave through the store’s exit gates, they scan their SmartShop app on the way out and the credit or debit card linked to their app will be charged for the items they took. A little later, shoppers will receive a receipt via email.

Integrating Sainsbury’s SmartShop app into Amazon’s Just Walk Out Shopping experience is new—it’s the first time we’ve enabled a business customer to use their own app to manage store entry, exit, receipts, and payments for shoppers. The integration enables Sainsbury’s to leverage existing systems, and their shoppers are able to use the Sainsbury’s app they’re already accustomed to.

“We are always looking at new ways to make shopping easy and convenient for our customers, We are excited about launching SmartShop Pick & Go, which offers contactless, checkout-free shopping to our customers, and are looking forward to hearing their feedback.”
– Clo Moriarty, Sainsbury’s retail and digital director

2 Responses

  1. “We are always looking at new ways to make cost savings and the thought of running a store without the need to employ pesky humans excites us”

  2. @Bernard Indeed, but considering how most shop assistants have that “can’t be bothered” attitude, I’d rather deal with computers.


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