eBay sees Harry Potter cast spell over shoppers ahead of reunion

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Ahead of the greatly anticipated Harry Potter 20th anniversary: Return to Hogwarts hitting our screens in the New Year, new data from eBay reveals that Pottermania is experiencing a revival.

With one search every minute for’ Harry Potter’, and currently over 550,000 listings on eBay UK, once again the wizarding world has cast a spell on shoppers across the country. If you have any Potter memorabilia, now is the time to cash in and sell it!

Beloved characters are whipping up interest alongside the books themselves, as searches for ‘Draco Malfoy’ have increased by 34% – that’s 5 times as many as his red-headed enemy ‘Ron Weasley’!

And it looks like a new generation of Potterheads will be cuddling up to their own ‘Hedwig’ this winter, with searches for Harry’s beloved sidekick up by 46% – twice as much as the spike in searches for house elf Dobby, which reached 23%.

What’s more – lifelong Potter readers could even be sitting on untapped cash, with original editions of the books and signed copies selling for up to a whopping £5,500 on the marketplace!

Pottermania on eBay

  • 1 search every minute for ‘Harry Potter’ 69% increase in searches for Harry Potter trading cards
  • 46% increase in searches for ‘Hedwig’
  • 34% increase in searches for ‘Draco Malfoy’ – 5 times more than Ron Weasley
  • 23% increase in searches for ‘Dobby’
  • 22% increase in searches for ‘Harry Potter’ since anniversary reunion was announced
  • 21% increase in searches for ‘chocolate frogs’
  • 17% increase in searches for the ‘sorting hat’
  • Whilst searches for ‘Hagrid’ products increased by 44% on ebay.com, this past month searches for Hagrid on eBay UK have decreased 8% – highlighting that the lovable giant’s US fanbase are even more loyal!

This year’s highest selling Harry Potter books on eBay UK

  1. Harry Potter And The Philosopher’s Stone First Edition 2nd Print Bloomsbury UK: £5,500
  2. SIGNED 4th Print Harry Potter And The Philosopher’s Stone J K Rowling Bloomsbury: £4,750
  3. HARRY POTTER AND THE CHAMBER OF SECRETS 1998 J. K. ROWLING 1ST EDITION 1ST PRINT: £2,950
  4. 1ST ED’ 1ST IMPRESSION OF HARRY POTTER & THE PRISONER OF AZKABAN – DROPPED TEXT: £2,000
  5. Harry Potter and the Chamber of Secrets – J K Rowling – 1st / 1st – Excel Cond: £1,900

This year’s highest selling Harry Potter trading cards listings on eBay UK

  1. Artbox Sealed Harry Potter and the Prisoner of Azkaban trading card Box Rare!: £1888.86
  2. Harry Potter Collection Sealed Packs, Booster Boxes, Base Master Set & Pack Art: £1737.75

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