A new marketplace helping independent Black-owned brands get discovered and scale their businesses has launched in the U.S. FLOURYSH as it is known aims to support sellers who cater to the unique needs of African American consumers.
With more than 1,500 products available for purchase and roughly 100 brand partners on the site, the marketplace helps bridge the gap between Black-owned brands and founders to their consumers.
Black culture moves the dial, So do Black brands. However; in the eCommerce space; Black-owned direct-to-consumer brands don’t always get the visibility and financial support they deserve. Through FLOURYSH, we have created a platform that helps consumers discover and support Black-owned brands. These brands have access to a private community of other Black-owned brands, as well as, eCommerce experts, and industry professionals that can help them scale their businesses. Through educational opportunities, community and partnership, FLOURYSH supports the Black-business owner as a whole and not just a business.
Steve Canal, co-founder, head of business development, FLOURYSH.
Social media advertising costs continue to increase, making it difficult for smaller brands to scale. Placement on FLOURYSH is 100 percent free. Brands who partner with the platform are positioned in front of their target audience – Black consumers and supporters of Black-owned brands.
In addition to community and an elevated profile online, brands who join the FLOURYSH platform will have access to strategic partnerships, exclusive networking opportunities and potential media exposure. Consumers also have direct access to brands’ products and can make purchases on the site.
FLOURYSH is designed to connect Black-owned brands to the consumers looking to connect with them online. To learn more about the site, visit https://flourysh.com. Those interested in registering their brands can find more information to do so here. Interested storytellers can find more information here, as well.