JD.com launches robotic shops in Europe

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JD.com have launched two new robotic shops in the Netherlands with aims to expand further in the future. Could these new shops change the retail landscape by merging online and in-store?

The new model of shops introduces an unprecedented shopping format merging online ordering and pick-up shops in which robots prepare the parcels, and home delivery service. This is the first time JD.com has opened an omni-channel store in Europe.

“With rich experience in retail and cutting-edge logistics technologies that the company has accumulated over the years, we aspire to create an unprecedented shopping format for customers in Europe with better price and service,”
– Pass Lei, general manager of ochama, JD Worldwide

The robotic shops named Ochama allow customers to order through an app for a range of products in a variety of catagories. The robots inside the futuristic warehouse will then engage in picking, sorting, and transferring the merchandise. By simply scanning the App’s QR code at the check-out, shoppers will watch as their orders are carried to them by the conveyer belt, as part of a cashierless and hassle-free shopping trip.

The logistics and technology of Ochama could benefit businesses and customers alike. By fully tapping the technologies in logistics and supply chain management, shops can bring down the product price by an extra 10% at the benefit of the chain’s member customers and consumers living within urban cities can experience faster delivery and pick-up services.

The Netherlands is one of the most urbanized countries in Europe. Data from the World Bank shows that as of 2020, 92% of the population in the Netherlands live in cities with a polycentric urban structure, which has led ochama’s decision to open shops across four cities.

“Dutch people are passionate for innovation and a green environment, and ochama’s shopping format is designed to contribute to both aspects, There will be no queue and fewer traffic jams to do the chores as they can go for convenience, benefits and everything in one stop at ochama.”
– Mark den Butter, Chief Operation Officer, Ochama



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