Discussion of livestreaming in general and a brief history of the platform.
Focus on Alibaba-specifics and how livestreaming accelerated due to the pandemic – now brand critical to launching in China. Mass-streaming and VIP-streams (exclusive to restricted numbers of clients) are increasingly common and are set to shape the future hybrid world of retail.
Learnings from 11.11 Global Shopping Festival
Deeper dive into 11.11 ‘shopatainment’ and social-commerce.
The future opportunities to come in livestreaming thanks to the development of innovative new technologies
