At the end of last year we spoke to Murray Lambell, eBay UK GM, about eBay’s 2021 journey. We discussed the support that eBay has given the UK merchants who have been working tirelessly throughout the pandemic, and the programmes that eBay launched last year, such as the eBay Authenticity Guarantee and Certified Refurbished experience, to build customer confidence and bring new buyers to the platform.
Murray was enthusiastic about how they have supported small businesses through eBay’s Small Business Power marketing campaign. He also highlighted the new seller education programmes – eBay ProTrader, eBay ‘Start Up Scale Up’ and eBay Academy – which have helped provide sellers with the resources they need to grow and reach their potential.
Today we are back with Murray who is looking forward to 2022 with increased optimism. On the buyer side, eBay is focused on attracting higher value buyers, who spend regularly and across categories – increasing value for sellers and improving the health of eBay’s ecosystem in the long term. eBay is continuing to expand its marketing to make sure it’s showing up ever more where potential customers are searching and considering what and where to buy.
eBay will also continue to enhance buyers’ experience across multiple categories, ensuring it is staying relevant to the needs of those shopping for specific types of inventories. For example, recognising that buyers in garden and home categories often need something different from those buying vehicle parts or collectibles.
For sellers, as well as eBay Academy (which you can sign up here to access today), in 2022 you can expect to see expanded offerings in eBay shops, advertising, fulfilment and support for cross border trade.
Of course, it’s not all plain sailing. Murray is clear that many of last year’s challenges are set to continue, with economic uncertainty, supply chain issues and inflation at the top of many shoppers’ and sellers’ minds.
However, eBay wants to demonstrate to potential buyers that they can turn to eBay to shop with peace of mind. The beauty of eBay’s marketplace is that the diversity of its selling community provides protection from some of the disruption impacting the retail industry at large, and Murray was keen to stress that this is possible thanks to all of you. The volume and variety of businesses and sellers on the platform, each with unique supply chains and price points, means eBay can offer items and services others can’t. Of course, many eBay sellers are also battling these issues now, but Murray assured me that eBay will continue to support its sellers through these challenges, as it has over recent years.
Thanks to your work as a selling community, eBay has continued to attract more buyers throughout 2021, and Murray believes that the combination of tighter consumer budgets and desire to shop more sustainably will continue to give eBay and its seller community an advantage in the market.
Particularly during lockdowns, shoppers have leaned into pre-loved and non-new categories – habits which eBay believes will be enhanced by the Authenticity Guarantee, as it increases confidence among shoppers who are new to the resale market. Similarly the Certified Refurbished programme will help sellers and buyer to make the sales and value realisation of Certified Refurb inventory better, for example through improved inventory classification and promotion.
2022 will be a year for sellers to accelerate and grow their businesses as we emerge from the pandemic and there’s a lot more to come, but more than anything Murray says he’s looking forward to getting back out there to meet many of you when in-person events return. Murray is always approachable, so if you do see him make sure you say hello. He’s always happy to hear how your business is doing and what more eBay can do to help you grow and scale.