Teacher rejects Dragons’ Den offer turns Jam business into £2m

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Once again the Dragons are back in the next series of Dragons’ Den with a whole new array of ideas from enthusiastic entrepreneurs. But can you build a brand into a million-pound business without the help of multi-millionaires?

According to the Express, 37-year-old Rachel Kettlewell did just that after Dragon Tej Lalvani offered her £40,000 for 20% of her company and she rejected it.

“I held it together until Tej said he would like to make an offer and at that point, I just burst into tears because it was such an emotional experience.

“It’s a business that I’ve worked so hard on, and to have somebody of Tej’s expertise say that he thought this was a good idea, that meant the world.”
– Rachel Kettlewell, Fearne & Rosie, Founder

It’s not entirely unheard of that the Dragons’ Den rejects go on to build highly successful brands. There are a fair number of companies you may of heard of that did exactly that, BrewDog, HungryHouse, and Trunki, just to name a few.

Rachel however, is a businesswoman who, knowing her worth decided the Dragons offer was not right for her business and went on to build her brand Fearne & Rosie into a £2 million company, showing that with the right mindset and brand, growing a million-pound business it’s entirely possible.

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