82% of UK households now receive subscription boxes

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According to analysis from Whistl 82% of UK households now receive subscription box services a significant rise from 65% in the previous year.

There is a lot for consumers to love about subscription boxes and brands can use this love to their advantage to grow their business and loyalty as well as provide great customer experience. This growth means the subscription box market is now worth £395M annually and is expected to surpass £1.8bn by 2025.  The average monthly spend of households on subscription boxes has risen to £52 driven by higher value products and multiple subscriptions.

A positive trend in the past four years has been the length of time customers are using the service rising from 5.6 to 9 months over the past four years.

Most important subscription boxes in 2021:

Food: 52%

Shaving products: 24%

Clothing: 22%

Perfume and cosmetics: 18%

Pets: 14%

Consumer motivations for signing up were:

Exclusive content: 57%

Time saving: 55%

Good value: 54%

Convenience: 40%

Tailored: 52%

Companies across all industries are making subscriptions a key part of their business strategy with 67% of UK retailers planning to launch a new subscription service.

Advancements in technology, exposure to social media and, in more recent years, the pandemic and lockdowns have together fuelled the massive growth in the range of subscription services resulting in a surge of boxes landing on our doorsteps.

When looking to scale your subscription business, it’s critical to ensure you are working with the most appropriate partners to suit your business model and long term goals.

At the Whistl Group, we offer a unique portfolio of solutions to support the end-to-end logistics process, helping with all aspects of the customer journey including the delivery management of orders, complete fulfilment solutions and even ongoing customer service.

– Melanie Darvall, Director Marketing Communications, Whistl

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