AliExpress sees Beijing games drive winter sports demand

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The closing ceremony might have ended the Winter Games last night, but new sales data from AliExpress shows a growing demand for winter sports products thanks to the thrilling Beijing 2022 Winter Olympics and the rising popularity of winter sports around the world. Plus there is a second winter sports instalment still to come with the Paralympic Winter Games due to start on the 4th of March.

Strong Demand for Fashionable and Tech Infused Winter Sports Products

According to sales data, 2022 is set to be a milestone for the winter sports gear market. AliExpress recorded a 60% increase in sales of winter sports gear in Q4 2021 year-on-year, with a growing number of customers looking for trendier and more fashionable ski outfits, goggles and helmets.

Ski products with tech features such as heated ski gloves have been catching AliExpress customer interest since they create a more enjoyable experience for winter sports lovers. The sales of heated ski gloves on AliExpress in Q4 2021 increased by 780 times year-on-year.

Best-selling winter sports gear on AliExpress include ski helmets, snowboard sets, ski pants, ski gloves and ski goggles. In particular, the sales of ski helmets on AliExpress in Q4 2021 saw a 1500% increase year-over-year.

Russia, US, South Korea, France, and Spain Markets Lead Winter Sports Gear Sales

The top five markets purchasing winter sports gear on AliExpress include Russia, US, South Korea, France and Spain. In addition, with AliExpress operating in over 200 countries and regions around the globe, customers in Iceland, Chile and other remote areas are able to get their winter sports gear on AliExpress thanks to its well-established logistics ecosystem. 

Cost-performance of ski equipment has particularly been advantageous for French and Spanish customers. In particular, the sales volume of ski goggles and ski gloves in Spain increased 100% and 53% year-over-year respectively. In France, customers are opting for a two-layer ski jacket, resulting in a 72% growth year-over-year for this item.

In Asia, an increasing number of South Korea customers are purchasing ski gloves and two-layer ski jackets on AliExpress for their ski adventures.

Elevated Ecommerce Experience with Upgraded Logistics Infrastructure

AliExpress is committed to providing a faster and more efficient cross-border delivery experience with its robust cross-border e-commerce ecosystem consisting of seven domestic selection warehouses in China, nine automated sorting centers in China, overseas warehouses and a weekly average of over 80 chartered flights.

In partnership with Cainiao, AliExpress currently offers delivery in 10 working days for selected cross-border orders made in Spain and France, 12 working days for Brazil and five working days for South Korea.

Since 2020, AliExpress and Cainiao have also actively developed overseas warehouses to enhance the capacity and efficiency of cross-border logistics networks. Local shipping in Spain and France can be delivered in three days and seven days for the rest of Europe.

A network of over 20,000 self-pickup service points has been launched in Spain, France, Poland and Russia, combining AliExpress-branded lockers powered and operated by Cainiao, as well as collection points powered by local partners.


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