merchants account for 56% of net consumer sales

No primary category set numbers aren’t normally broken out from parent company Ahold Delhaize but in their latest results they have and the numbers are impressive for the Dutch marketplace and merchants. It’s possible that the numbers have been released in advanced of a sub-IPO of during the second half of 2022.

We are excited about this chapter in’s evolution and continue to progress on our plans to get ready for a sub-IPO during the second half of 2022

– Frans Muller, President and CEO of Ahold Delhaize net consumer sales grew by 7.8% in Q4 (15.3% on a comparable 13-week basis), which comes on top of nearly 70% growth in the same quarter last year. Sales from third-party merchants grew even faster at 9.1% in the quarter (17.2% on a comparable 13-week basis) representing 56% of net consumer sales.

With a growing merchant partner network, which now stands at around 49,000, net consumer online sales grew 27% to €5.5 billion in 2021 with revenue increasing 21% to €2.8 billion. That’s an increase of around 8,000 merchants in the past year showing the acceleration of the marketplace’s attractiveness as a platform for marketing to consumers in the Netherlands and Belgium.

Ahold Delhaize are planning further investments in the marketplace in 2022

The investments we plan in 2022 will kick start a multi-year phase of investment to put the infrastructure in place to match the volume growth we expect in the coming years and build out highly accretive service capabilities in advertising and logistics.

– Frans Muller, President and CEO of Ahold Delhaize


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