Facebook reels rolls out globally with new ads on the horizon

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Facebook reels has been launched in over 150 countries as a way for creators to make money. With users spending a huge amount of time watching videos, Facebook are focusing on how reels can help creators get noticed and make money on the platform.

I have spoken before about why businesses should getting more involved with social commerce if they haven’t yet. There is so much a brand can utilise and a massive audience waiting to discover you behind their screens. The beauty of things like Facebook & Instagram reels is that they provide quick to the point glimpses into things and so viewing very many in one sitting is easy. Consumers are searching through and discovering new things at a rapid rate. Brands might want to look at how they can create content that draws consumers in through current trends. Feel good content and comedy being one part of that right now.

Facebook reels gets monetized

Facebook are testing a bunch of new ways for brands and creators to make money through video on the platform. Part of that includes helping creators earn meaningful income from monetization products like in-stream ads and Stars, they’re also building direct monetization options for Facebook Reels through ad revenue share and fan support. Facebook Reels Overlay Ads are also being tested through all creators in the US, Canada and Mexico, and will be available to more countries in the coming weeks.

Any creator in the US, Canada and Mexico who is part of Facebook’s in-stream ads program is automatically eligible to monetize their publicly-shared reels with ads. By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available. 

Facebook are also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.

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