New Amazon A+Brand Story

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There is a new feature on Amazon for Brand Owners – the ability to build an A+ Brand Story to enhance your presence on Amazon.

With A+ Content, brand owners registered in Amazon Brand Registry can increase sales by 5% by adding images and text into different content modules. This highlights elements of your brand and product-level features, which render in the Product Description section of the detail page.

The new A+ Content Brand Story feature can help you stand out from the competition and connect with your customers by sharing your unique story. The feature allows you to highlight key elements of your brand and products without needing to re-purpose any of your existing A+ modules. The Brand Story feature creates a section that is separate from your product features in a dedicated slot of the detail page called ‘From the brand’.

With A+ Content Brand Story, you can set up a single version of your brand-focused content and publish it to all ASINs within your brand, reserving the rich content in the Product Description section of the detail page for supplemental feature information at a product level.

This feature is designed to be an immersive carousel-based module for the customer to learn about your brand. You can easily add a distinctive background image and then apply up to 19 tiles of content using four pre-formatted layouts, with one offering a way to link back to your brand’s store. The module is also device-responsive, providing an optimised experience on desktop and mobile.

You can start to build your A+ Brand story in the A+ Content manager

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