There might be looming doubt over the rising costs of living but Yodel are still gearing up for a busy Valentine’s day as Brits plan to indulge with their loved ones.
Ecommerce could be seeing another super day this valentines as Yodel reveal that a huge number of flowers are getting ready for delivery. We might be seeing some of the last restrictions being lifted around the UK but the numbers are at a similar level to last year and gifting has been bolstered by a rise in the number of people ordering unusual Valentine’s gifts.
Through analysing almost 3,000 responses gained through Yodel’s ‘Have Your Say’ customer feedback programme, respondents revealed that they would be shopping for unique gifts to make the day for loved ones even more special, with gifts ranging from owl and bee boxes, Harry Potter wands, cashmere scarfs, crystal glassware, watches and synthesizers.
The most popular gifts for Valentine’s Day overall this year were flowers and plants (25%), perfume and aftershave (22%), closely followed by clothing and lingerie (21%). Nearly half of those surveyed (46%) planned to spend more than £30 on their Valentine’s Day gifts this year, with 56% of men more likely to spend £30 or more than women (41%). According to the research, the most generous location this year was Scotland, with over half (56%) of people planning on purchasing gifts costing upwards of £30.
Valentine’s Day is a sentimental time of the year and we’re proud to play a key role in delivering gifts up and down the country, with drivers playing cupid and delighting recipients with their special gifts. The whole Yodel family steps up to plan for key dates like Valentine’s Day to ensure that all of our specialist items – such as flowers– are handled correctly and delivered on time.
– Sam Holden, CCO of Yodel
