Yodel gears up for another busy Valentine’s Day

No primary category set

There might be looming doubt over the rising costs of living but Yodel are still gearing up for a busy Valentine’s day as Brits plan to indulge with their loved ones.

Ecommerce could be seeing another super day this valentines as Yodel reveal that a huge number of flowers are getting ready for delivery. We might be seeing some of the last restrictions being lifted around the UK but the numbers are at a similar level to last year and gifting has been bolstered by a rise in the number of people ordering unusual Valentine’s gifts.

Through analysing almost 3,000 responses gained through Yodel’s ‘Have Your Say’ customer feedback programme, respondents revealed that they would be shopping for unique gifts to make the day for loved ones even more special, with gifts ranging from owl and bee boxes, Harry Potter wands, cashmere scarfs, crystal glassware, watches and synthesizers.

The most popular gifts for Valentine’s Day overall this year were flowers and plants (25%), perfume and aftershave (22%), closely followed by clothing and lingerie (21%). Nearly half of those surveyed (46%) planned to spend more than £30 on their Valentine’s Day gifts this year, with 56% of men more likely to spend £30 or more than women (41%). According to the research, the most generous location this year was Scotland, with over half (56%) of people planning on purchasing gifts costing upwards of £30.

Valentine’s Day is a sentimental time of the year and we’re proud to play a key role in delivering gifts up and down the country, with drivers playing cupid and delighting recipients with their special gifts. The whole Yodel family steps up to plan for key dates like Valentine’s Day to ensure that all of our specialist items – such as flowers– are handled correctly and delivered on time.

– Sam Holden, CCO of Yodel

RELATED POSTS..

Yodel and Delivery Mates Partner for Greener Deliveries

Yodel and Delivery Mates Partner for Greener Deliveries

Yodel acquired by newly formed YDLGP with Shift/Tuffnells

Yodel acquired by newly formed YDLGP with Shift/Tuffnells

Gen Z shuns Valentine's clichés in favour of pre-loved gifts

Gen Z shuns Valentine’s clichés in favour of pre-loved gifts

Yodel reassure industry after talks of administration

Yodel reassure industry after talks of administration

Nearly half of online shoppers are choosing preloved gifts

Nearly half of online shoppers are choosing preloved gifts

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars