To help entrepreneurs and business executives tap into the global digital ecommerce marketplace to create new possibilities for their businesses, Alibaba.com is kicking off the annual March Expo 2022, a month-long online trade event that connects millions of buyers and suppliers around the world in 200+ countries and regions.
Alibaba March Expo 2022 launches today, Tuesday, the 1st of March, with a live streamed virtual event titled “Trending NEXT” at 2:00 p.m. ET. The event will feature industry experts including John Caplan and speakers who are recent recipients of the 2021 Alibaba.com Grants Program, such as Dr. Sayed Ibrahim of New Jersey-based SprinJene and Eva Jane Bunkley of Georgia-based Eva Jane Beauty. Shannon Fitzsimmons of U.K.-based O So Curly, and Adrian Brambila of California-based Lumenora will also be speakers to share their experiences of “getting digital and going global” as they build their brands and businesses. The event will also feature Rich Russey, SVP and Publisher of Inc. Magazine, who will reveal the following two reports to help SMBs with merchandising and sourcing: 2022 Global Sourcing Trends and Trending NEXT: Top 50 Product List for 2022.
Alibaba March Expo 2022 will continue throughout the month, and U.S. SMBs who visit Alibaba.com can access new, on-trend products through quality suppliers showcasing their factories through live-streaming and VR showrooms. Business owners will also be able to gain insights and access data trends, as well as numerous on-the-spot supplier discounts. This year’s event is organized around the pillars of Sustainability, Smart, Lifestyle, and Health–demand for products in these categories has seen exponential growth, and new products were being added at five times the rate of the general Alibaba.com product pool in the last three months of 2021.
March Expo comes as SMBs worldwide face increased pressure on supply chains, including the rising cost of raw materials and logistical challenges, as well as economic uncertainty. The goal is to help SMBs better leverage global B2B ecommerce for their selling and sourcing, and ultimately, to increase their margins and grow their business.