Amazon New Seller Incentives announced

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Amazon have just announced new seller incentives designed to attract businesses and brand owners to sell on the marketplace. The new Seller Incentives are based on Amazon’s Perfect Launch playbook for new selling partners. Amazon research shows there are certain steps new selling partners can take to grow their sales even faster when selling in Amazon’s store and they want to assist businesses to launch and accelerate their sales rapidly.

Over 20,000 brands started selling in Amazon’s UK store in the last three years and brands almost doubled their sales year over year (12-month period ending June 30, 2021). With New Seller Incentives, selling partners on Amazon’s Professional selling plan can qualify for a suite of benefits worth more than £40,000 in potential value designed to help them launch and grow on Amazon.

If you’re not already selling on Amazon, these incentives should be reason enough to launch your brand or business onto the marketplace and get your products exposed to consumers through Amazon Stores.

At Amazon, we work hard to provide selling partners the tools and resources they need to launch and grow their business. If a selling partner wants to find customers quickly, selling on Amazon makes it easy for them to connect with hundreds of millions of shoppers around the world. That’s why for selling partners who are new to Amazon, we’re excited to launch New Seller Incentives that consists of a suite of benefits – worth more than £40,000 in potential value for those that are also brand owners – and the Perfect Launch playbook that gives actionable steps to help them succeed even faster.

– Amazon

New Seller Incentives

The following Amazon new seller incentives are available for brands and businesses who launch their businesses on Amazon from today:


New selling partners can register their brand via Amazon Brand Registry, and be eligible for benefits including:

  • 5% bonus on up to £800,000 in eligible branded sales (up to £40,000 in bonus value);
  • £160 in credits for Amazon Vine, which invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions;
  • £80 in credits for Transparency, which helps brands proactively prevent counterfeits from reaching customers, engage with customers, improve customer experience, and identify supply chain defects.


For new selling partners who adopt Fulfilment by Amazon (FBA), benefits include £80 in credits for using the Amazon Partnered Carrier program or £160 in credits for using Amazon Global Logistics for inbound shipping fees; auto-enrolment in FBA New Selection, providing free monthly storage, liquidations, and return processing for eligible new-to-FBA products.

Amazon Vouchers

In the UK, new selling partners who adopt Amazon Vouchers, benefits include up to £40 in Vouchers credits. Vouchers help brands create targeted and compelling promotions for customers on Amazon.

More information for new Amazon Sellers

To find out more about selling on Amazon, visit


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