Fruugo’s Retailer Dashboard rolls out to 34 countries

CATEGORY: Marketplaces

Fruugo have expanded the roll out of their Retailer Dashboard Report to sellers across their platform in 34 countries.

Previously only available to a subset of Fruugo’s retailer network, the Dashboard empowers retailers on its platform to take control of their marketplace sales, automating processes that provide actionable intelligence for sellers, enabling them to spend less time on admin, more time on effective selling and more opportunities to grow with customers across all the countries Fruugo operates in.

The Dashboard Report provides sellers with a one stop shop view of key metrics that were previously analysed manually, such as sales, how each SKU is performing, as well as insight into trends that they can use to better sell their products. For example, analysing the reasons behind a certain product’s high cancellation rates and how this could be improved, or providing extra data on impressions and clicks leading to reviews of certain products ensuring data and images are more accurately reflective of the item in question.

With such analysis, since its launch, retailers using the dashboard insights have experienced measurable improvements to their selling processes and results. For example, one Fruugo seller experienced an increase in its Gross Transaction Value of 63.7% comparing the first month of using the insights in August 2021 vs. February 2022.

Other actionable intelligence provided on data points include:

  • Order Management: Orders, Shipped, Shipped on time, Cancellations, Returns – improving efficiencies and cutting down the time required for seller interaction with the Fruugo platform
  • Advertising Performance: Impressions, Visits, Conversion Rate, Click through Rate, Click Share and Impression Share v. Peer group – providing actionable insight into how to better market products and make necessary adjustments
  • Google Merchant Centre: SKU health and Disapprovals
  • Commercial Performance: Orders by Category, Country and Month, overall Sales Value and sales value by month plus orders and sales value v. peer group
  • Footprint: where the retailer sells and where they could sell – showing how sellers can capitalise on cross-border ecommerce in new ways

Retailers use this intelligence to improve their offerings, and can even take the insights across to other marketplaces and avenues of selling they engage in.


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