home24 to launch online marketplace

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Europe and Brazil based home and living brand Home24 are launching a curated online marketplace for third party sellers. The marketplace which is planned to launch in summer this year will be powered by the Mirakl.

By launching a marketplace the company is opening up to selected brands and trading partners in order to extensively expand its existing range. With more than two million active customers, more than 70 million online visits in Europe last year, and a strategic integration of online and offline channels, home24 is an attractive platform for brands and partner sellers from the home and living sector.

With the marketplace, we are closing gaps in our existing portfolio, significantly diversifying our assortment and taking a major step towards meeting the wishes of our customers even better in the future,

– Marc Appelhoff, CEO, home24

The official launch of the marketplace in Germany is planned for summer 2022. The expansion of the marketplace to other European markets will follow from 2023. In addition to the ongoing development of the technical infrastructure, home24 is already in negotiations with many suppliers who are interested in marketing their assortment via the platform.

We place great emphasis on quality, service and reliability when selecting our partner sellers in order to continue to fulfill our service promise and to tie customers to the home24 platform

– Tobias van der Linden, Management Team, home24


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