Indiegogo and BRANDED cradle to grave approach to business acquisition

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The Indiegogo crowdfunding platform and BRANDED, have announced a first-of-its-kind collaboration to enable entrepreneurs on Indiegogo’s platform to accelerate and scale their businesses through potential acquisition via BRANDED. This really is a cradle to grave approach to business acquisition – support from when they are fund raising to be positioned when the business is ready to be acquired.

Within the Indiegogo ecosystem, BRANDED will target challenger brands: micro e-commerce brands with $100 million brand potential and distinct positioning, and are thriving in consumer goods categories previously dominated by Big CPG players. BRANDED’s core categories include: Beauty & Personal Care, Health & Wellness, and Home & Hobbies.

This is a first of its kind collaboration for the crowdfunding industry, and we are looking forward to BRANDED helping our entrepreneurs rapidly scale their operations and reach. Another exciting component of this collaboration is that Indiegogo will have the opportunity to co-invest with BRANDED on some of their deals, allowing the company to not only be the platform engine for their crowdfunding campaigns, but also play an investor role.

– Jonathan Jue, Interim CEO,Indiegogo

BRANDED’s custom approach to brand acquisitions stems from a partnership mentality and the viewpoint that founders bring proven product knowledge and market expertise that is immensely valuable in the future growth of the brand. To date, BRANDED has retained brand founders in over 75% of its acquisitions, leveraging their individual strengths for the collective platform.

Previously, entrepreneurs of smaller brands had limited options for financial and operational resources to grow. Now there’s a new path available by partnering with BRANDED, an innovative platform with the tech, operational expertise, and investment backing to fuel rapid growth.”

– Michael Ronen, President, BRANDED

Together, Indiegogo and BRANDED aim to bring value to entrepreneurs throughout every step of their business journey, and this collaboration represents both companies’ shared commitment to fund, launch, and grow next generation consumer brands. Find out more in the Indiegogo’s Experts Directory.



Meet the company: BRANDED

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