Pinterest Creator Fund gets a makeover

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Pinterest have announced a new for 2022, expanded Creator Fund program, with more opportunities for creators to participate and get hands-on support. 

More fund cycles

Pinterest will announce a new Fund cycle every quarter. Each cycle will focus on a different content area, for more personalized training and community building. This first 2022 cycle is focused on Fashion and Beauty, inviting Fashion and Beauty creators in the US to apply. Future cycles will include topics like Food, Lifestyle and Wellness. The new format means that participants will get a mix of Pinterest training and deep industry insights from experts in the field.

Extended program

Pinterest have expanded the program from four weeks to five, giving you more dedicated time and resources to sharpen your skills and develop new strategies. You’ll learn how to make Idea Pins that pop and dig into how Pinterest trends can help you create great content. 

Brand partnerships

Participation in the Creator Funds opens up potential brand partnership opportunities and gives you access to creator-focused conferences. You’ll receive $25,000 in the form of a cash grant, ad credits and an equipment stipend. 

The Pinterest Creator Fund Program was a tremendous opportunity for me because it helped me refine my skills as a creator, gain confidence, build an amazingly supportive community within Pinterest and get exposure outside of Pinterest.

 – Wendy Traylor

The fund is based in the US for now. But Pinterest are planning to expand the program to include underrepresented creators in Brazil and the UK later this year.

The Fashion and Beauty cycle is open to US creators who fit the criteria and apply through the online form.

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