Superdrug to launch Online Marketplace

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Superdrug are the latest UK name to announce the launch of an online marketplace, powered by, you guessed it… Mirakl! Superdrugs new marketplace is set to launch in September this year for hundreds of brands, from premium to start-ups.

Superdrug will be the first UK High Street Health and Beauty Retailer to launch an online marketplace and the fact they’ll be opening up to startups as well as established brands is a big win for beauty and health sellers. Brands are currently being recruited now to lead the Marketplace launch later this year. If you are looking to join the marketplace can do so by contacting [email protected].

As well as beauty brands, the retailer also has its eye on the biggest wellness trends, with everything from wearables to health testing being considered as the move makes way for more trend-led brands to secure a listing.

With the strategy homing in on bringing luxury brands to the forefront, Superdrug will also focus on brands which align with its customers’ key values, with a particular focus on black-owned brands, building on the brand’s Shades of You commitment to diversity in retail in 2021. Female-owned brands, and a focus on gender-neutral beauty products will also be prioritised.

As well as announcing the launch, Superdrug is also calling for forward-thinking brands who may have previously dismissed the possibility of a listing to get in touch to discuss featuring on Marketplace as soon as possible. Brands will be expected to meet the same high levels of customer experience that Superdrug shoppers are used to, with orders fulfilled through independent brands, salons and third-party retailers.

The Superdrug marketplace will be a vital step for our business as we look to strengthen further our role in H&B retail and start to build into new associated categories. We’ve been looking at ways to bring innovative and growing brands into our business more quickly and in the appropriate way to test consumer reaction. This is a crucial next step in bolstering our online and offline strategy; marketplace inventory will eventually be available to purchase virtually instore as well as online. This launch will make a listing with Superdrug now possible for more up and coming brands and give our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.

– Matt Walburn, Customer, Marketing and Online Director, Superdrug


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