Twitter launches Twitter Shops for merchants in the U.S.

Twitter is launching Twitter Shops, a new shopping feature on their platform. The new beta feature will let merchants handpick a collection of up to 50 products to showcase to shoppers and is completely free to use.

With Twitter Shops enabled a merchants page will display a “View shop” button just above their Tweets. When you tap the button, it will open up that merchant’s shop, where you can scroll through items. When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.

Whilst Twitters Shop Module allows merchants to showcase up to five products directly on their profile, Twitter Shops gives merchants a larger, fully-immersive space to highlight a longer catalog of products.

Like all of Twitters Shopping features – the Shop Module, Live Shopping, and Shopping Manager – Twitter Shops is part of a larger effort to better support professionals of all kinds – from small businesses and creators to big brands – who come to Twitter to do business.

Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon@ArdenCove@LatinxInPower@GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.

Twitter wants the new feature to be the home for merchants on Twitter where they can intentionally curate a catalog of products for their Twitter audience and build upon the product discussions already happening on the platform by giving shoppers a point of action where a conversation can become a purchase.

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