Which eBay Promoted Listings campaign is right for your business?

Today we welcome Elisabeth Rommel, GM Advertising Growth at eBay who discusses which eBay Promoted Listings campaign is right for your business. With three different options to pick from, it’s not a one-size-fits-all option and you may want to use different Promoted Listings campaigns as your business develops:

As one of the world’s largest online marketplace, eBay attracts a hugely diverse range of sellers — from hobbyists to big global players and everything in between.

With seasoned professionals having the experience (and funds) to succeed on the platform, novice sellers may feel that they can’t compete. But don’t be fazed! While there isn’t a silver bullet when it comes to making a quick sale on eBay, our broad range of seller promotions – including our evolving Promoted Listings portfolio – is here to help and offers sellers of all sizes ways to boost visibility and drive sales velocity.

But with three tailored Promoted Listings solutions available, how can you be sure to choose the right campaign? Let’s take a closer look at our Promoted Listings solutions and help you pinpoint which one will work best for your business…

Which eBay Promoted Listings campaign is right for you?

Promoted Listings Standard

If you’re looking for a risk-free way to dip your toes to dip your toes into the world of advertising on eBay, using Promoted Listings Standard is a great way to start.

Easy to use, it takes just a few clicks to launch a campaign and is ideal for promoting listings that are high-quality, already performing well and/ or are in-demand by active buyers. For instance, do you sell barbecues, patio furniture or lawn mowers? With the start of Spring just around the corner, now is the time to start thinking about using ads to boost the visibility of your listings and increase your chances of selling items when demand ramps up.

So, what are the benefits? Promoted Listings Standard gives you access to 60+ placements across the eBay network on desktop, mobile and the eBay app. You also have the power to set the ad rate that you want and can monitor and optimise your campaign via your Advertising Dashboard whenever you want. This gives you complete control.

And here’s the best part: you only pay the fee if your item sells within 30 days of a buyer clicking on your Promoted Listings Standard ad! It’s quick, simple and an extremely low-risk way to increase sales and grow your brand on eBay.

Promoted Listings Advanced

Do you want to get ahead of the competition? Our data shows that one in five purchases on eBay starts with a listing that appeared at the top of our search results page. If you want your listing to be the first one that prospective buyers see in the search results across all platforms, then Promoted Listings Advanced is for you.

With Promoted Listings Advanced, you can bid on keywords that you buyers use when searching for items like yours. If you have the winning bid for a keyword, your listing will then appear in that coveted top spot.

Advanced campaigns are based on a cost-per-click (CPC) model, meaning that you pay each time a prospective buyer clicks on your ads. What you need to do is set a daily budget and the cost-per-click on each of your keywords, then once your campaign has reached its daily budget, it will stop serving ads until the next day (when the budget resets).

This style of ad campaign is particularly great if you’re looking to boost visibility of new products that have little, or no, sales history. It should definitely form a key part of your launch strategy on eBay – whether you’re setting up a new store, or just selling new inventory.

Promoted Listings Express

Launched in November last year, Promoted Listings Express is the newest addition to the Promoted Listings family and enables you to boost the visibility of your auction style listings — the first time this has been possible on eBay.

When you promote your listings with Promoted Listings Express, you’ll pay a flat fee upfront. This is particularly valuable as it means you don’t have to worry about how to price your ad. Instead, you will see the fee clearly stated before confirming your purchase and be charged that amount. Your listing will then appear as a sponsored ad on the pages of similar listings — helping you to reach the right buyers at the right time. This increases the chance of you securing a sale.

Ultimately, there is nothing quite like selling on eBay. Whether you’re selling an autographed cricket ball, your hand knitted creations, next-gen gaming consoles or home & garden furniture, there will always be a buyer out there. If your goal is to supercharge your chances of making that crucial sale, then Promoted Listings could be the way forward for you.

Learn more about an eBay Promoted Listings campaign

Did you tune in to the recent Tamebay Live webinar where Rufus Bazley (Head of Seller Success at eBay) and Ellen Mikals (Senior Product Activation Manager at eBay) discussed our suite of Promoted Listings products and how they can boost product visibility and drive sales on eBay? If not, you can catch up, here.