Target2Sell personalisation vendor acquired by Mirakl

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Mirakl have announced the acquisition of ecommerce personalisation vendor Target2Sell, accelerating online marketplace growth by making it easier for customers to discover and purchase the products they want from automatically vetted and curated third-party sellers.

Mirakl also have more announcements today:-

  • Payout, a new solution for enterprise marketplaces that dramatically simplifies the financial complexity of international expansion is coming in late 2022
  • New Marketplace Platform capabilities, including new AI-powered Product Data Mapping and Customer Care Intelligence
  • FastTrack onboarding to accelerate the activation of sellers
  • One Creditor to meet the needs of large corporate buyers

You can read more on these enhancements here.

Unlocking Curation at Scale with Target2Sell

The marketplace model makes it possible for digital commerce businesses to deliver increased value to their customers through vastly expanded assortments reaching more than 100 million products, competitive prices, and an exceptional buying experience. However, one of the most common challenges for new marketplaces is maintaining brand identity and personalized customer experiences while dramatically scaling those assortments. Marketplace success depends on the ability to propose the right products to the right customers at the right time, leading to increased conversions and improved customer satisfaction.

Target2Sell has developed an innovative, AI-driven suite of products, complemented with deep expertise, that enable eCommerce operators to immediately offer advanced personalisation capabilities. Target2Sell’s products are trusted by more than 100 enterprise customers worldwide. With the acquisition of Target2Sell, Mirakl-powered Marketplaces will gain new solutions to expand their assortment easily and exponentially to meet the changing needs of a much wider customer base. Target2Sell’s AI-driven products ensure that customers are presented with relevant, personalized experiences proven to drive as much as 15% higher conversion rates through a tailored shopping experience. The integration of Target2Sell into Mirakl’s industry-leading enterprise marketplace platform will open new revenue streams for Mirakl and drive immediate and tangible performance increases for customers through the ability to instantly achieve curation at scale.

Mirakl’s vision has always been to make it easy and fast for our customers to launch and scale the world’s leading online marketplaces. The acquisition of Target2Sell and our new platform innovations represent the next step in providing Mirakl-powered Marketplaces with the technology, ecosystem and expertise to scale without limits, all while maintaining their unique brand DNA. By expanding our suite of industry-leading marketplace solutions, only Mirakl can provide businesses with everything they need to take full advantage of the marketplace economy. 

– Adrien Nussenbaum, co-founder and co-CEO, Mirakl

Target2Sell’s technology is designed in a way that allows business users to make the most of the embedded AI by implementing their custom objectives while delivering real business outcomes, making it a perfect match for Mirakl’s industry-leading marketplace solution. By joining the Mirakl team, we’re looking forward to raising the bar for the platform model and solidifying Mirakl’s position as the only marketplace solution that enables enterprises to deliver the highest quality, most profitable interactions with buyers and sellers at scale. In the months ahead, we will also collaborate to develop the next wave of innovative products to ensure Mirakl customers continue to grow without limits and operate the world’s most successful enterprise marketplaces.

– Johan Lambert, CEO, Target2Sell


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