Whistl now impacts Amazon VTR

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On the 3rd of February 2022, Whistl was added to the Amazon-integrated carrier list. With this integration, Amazon said that they are improving the customer’s ability to track their packages and help you reduce buyer contacts, order defects, lost order costs, and protect you from A-to-z Guarantee claims. Moving forward, after a two month grace period, Whistl now impacts your Amazon VTR (Valid Tracking Rate).

If you are using Whistl for your Merchant-fulfilled orders, you may be required to provide valid tracking IDs by selecting ‘Whistl’ from the drop-down on the shipment confirm page in Seller Central instead of selecting “Other”.

Now, Whistl will be included in the VTR calculation. Not adding valid tracking information for Whistl-fulfilled orders may affect your Valid Tracking Rate or programme eligibility.

Amazon integrated carriers

The full list of Amazon integrated carriers now include: Amazon Shipping, APC, Arrow XL, DHL Parcel UK, DPD, DX FREIGHT, GLS, Hermes, Parcelforce, Royal Mail, TNT, UPS, Whistl, Yodel

How to meet Amazon VTR requirements

To meet the Amazon VTR requirements you need to add:

  1. The name of the shipping service provider used for all merchant-fulfilled orders; and
  2. The tracking ID for merchant-fulfilled orders that are delivered with a tracked delivery method/shipping service or the unique parcel ID.
  3. Ensure that you enter the above information as soon as you hand over your package to the delivery service provider, as tracking information normally takes up to 72 hrs for the Valid Tracking Rate report and metric to reflect the changes. Providing tracking numbers post-delivery will be counted as a Valid Tracking Rate defect.


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