WooCommerce and Pinterest announce strategic partnership

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WooCommerce and Pinterest have announced a new strategic partnership featuring an exchange of services benefiting both companies and their users.

Together, the companies have built Pinterest for WooCommerce a new extension available in the WooCommerce Marketplace that allows mutual merchants to offer Pinterest shopping functionality directly from their Pinterest accounts.

The integration enables over 3 million WooCommerce sellers to connect with Pinterest’s 400 million monthly users.

By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce, WooCommerce is highly invested in our merchants’ success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.

– Aleksandra Bettin, Vice President of Business Development at WooCommerce

Thanks to the strategic partnership, WooCommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. By installing the Pinterest tag, users can measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting.

WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers.

– Rachel Hardy, Head of Shopping Product Marketing at Pintere

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