A first of its kind, OnBuy secret sale started at midnight, offering their customers and engaged community sitewide savings on over 36 million products.
The OnBuy secret sale will run across a five-day period, starting today and ending on Tuesday the 31st ofMay with all OnBuy customers being sent a special code, which will activate savings across the site.
This secret sale will mean every single product is reduced, covering more than 36 million products and it’s at zero cost to OnBuy sellers so if you’re not already listing on the marketplace (and why not?) then you’re missing out.
By offering industry-unique discounting events such as this to its loyal customers and focusing on rewarding those who engage with OnBuy emails and social activity, the marketplace aims to create a positive customer experience that will keep shoppers coming back. A retained customer is obviously important for sellers – that’s what you pay your fees for… but for the next five days OnBuy are using your fees to discount your products for customers.
The site wide OnBuy secret sale is funded totally at OnBuy’s expense- the marketplace is sacrificing the majority of its commission fees, enabling its retailers to enjoy the uplift in sales without sacrificing their margins. It is believed that OnBuy is the only marketplace in the UK to offer an initiative of this sort – a sitewide discount generated by dropping its own fees rather than asking its retailers to take the hit.
For us, this sale is another step on our journey to becoming the better, fairer choice for customers and retailers. We are collaborating with our retailers to reshape the eCommerce landscape, meaning together we can provide consumers with the best prices on their favourite brands across thousands of categories.
We are proud to be a true marketplace and are excited to offer our first ever secret sale, allowing customers to save and retailers to thrive.– Cas Paton, founder and CEO, OnBuy