Amazon product dimension attributes update

In case you missed it over the bank holiday week, Amazon has requested you to update 250 product types with product dimension attributes.

The product dimension attributes are largely ‘Length’, ‘Weight’, and ‘Height’ with some variations such as ‘Depth’ or ‘Thickness’. However it’s important to note that the correct attribute has to go in each box, for example ‘Length (longer edge)’ and ‘Width (shorter edge)’ shouldn’t be swapped around. It’s also worth noting that for the UK measurements should be in centimetres, but if you list on Amazon.com you’ll need dimensions in inches.

Amazon have given a a grace period of at least 30 days (which started from the 26th of April). After this, you’ll be required to enter the new dimension attributes when you create or update ASINs. An update is considered as anything from editing product information to adjusting a price. This means that even if you’re relying on catalogue listings and haven’t edited the ASIN previously, you may be required to do so if you have a price change.

Customers use product dimensions to compare products. Accurate dimensions can make your products more discoverable, which can increase sales and reduce returns.

We urge you to update your dimension attribute values before they become mandatory. We’ll remind you at least 15 days in advance.

– Amazon

In order to check if you have products for which product dimension attributes need to be updated, visit the Amazon ‘Updated dimension attributes for 255 product types’ page.