If you’re missing the free research from Optiseller which eBay funded for several years, there’s some good news – Optiseller have launched the Optiseller taster plan giving new customers a flavour of their tools capabilities for free.
The Optiseller taster plan includes some of its most invaluable, and popular, tools:
- The Category Lookup tool is a directory of all categories on the marketplace. It provides insights for each category and enables sellers to see the top 50 rated listings based on your search terms and categories they are listed in.
- The Buyer Demand Feature gives sellers an insight into item specifics and enables them to see how commonly an item specific is used by giving it a 1-5 star rating. This means sellers can then prioritise popular item specifics helping increase searches and views.
- The Product Suggester tool is a go-to for sellers to research before creating a listing. The tool gives a detailed insight into existing listings of similar products and even includes the top 10 ranked listings so sellers can see their top competitor’s title, title length, price and category.
- The Category Suggester tool is there to help with keyword research. Sellers can view the top suggested listing categories – accompanied by an eBay data confidence rating.
Of course if you want all of the bells and whistles that come with a full Optiseller subscription then you’re going to have to opt for a paid account, but if you want to get started with research and discover that their offering has for your business then get started with the Optiseller taster plan.
We really can’t stress enough how important it is to do your research before listing on eBay. Product placement is everything, listing in the wrong category is like storing your product in the back shelf of your store, where no one is looking for it. Understanding what and who you are marketing to is laying the groundwork for a successful, optimised store. Knowing who your buyers are and how they shop on the marketplace is the first step to getting your listings in front of the right buyers and getting ahead of competitors.
Whether you are looking to start your eBay selling journey on the right foot, or want to fine tune your listing process, the tools are free for you to make the most of, however you choose– Craig MacCallum, founder and CEO, Optiseller