The idea that the in-store experience can be replicated online is an interesting one. Klarna have announced that they are attempting it with their own Virtual Shopping solution.
The solution in question is live video streaming, a concept that is becoming more popular with brands since the digital boom. Some retailers and marketplaces including M&S, Currys & alibaba already offer live video solutions to improve customer experience online.
By using the new merchant-facing Klarna Store App, in-store teams can share photos and videos of items and demo products live directly from the store floor, from home, or even from emerging dark store concepts. This in turn drives brand engagement and loyalty while reducing return rates.
Klarna’s Virtual Shopping tools are already live today with over 300 brands, including Levi’s, Hugo Boss, and Herman Miller, transforming online stores into a true omnichannel experience. Consumers can shop anything from sneakers to sofas without ever stepping foot in-store, but still receive expert guidance from in-store teams to help consumers in their purchasing decisions. Through live video and messaging, consumers can view photos and videos of items up close and watch live product demos directly from the store floor – demonstrating everything from how a piece of clothing fits off the rack to the color of a cosmetic product or the size of a piece of furniture.
At Klarna, we want to provide the world’s best shopping experience – whether that is online or in-store. In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalized advice from an in-store expert and bring it to the online realm. This will empower our partnered retailers around the world to bring their online stores to life and build customer relationships that last.– David Sandström, Chief Marketing Officer at Klarna