New Meta tools for small businesses


New Meta tools have been released to to improve the way small businesses connect with customers and identify higher-quality leads on Facebook properties. The tools will be available across Europe, the Middle East and Africa.

If you want to find out more about the new Meta tools, register for the first ‘Meta Conversations‘ event on the 19th of May.


Easier Ways to Create Facebook and Instagram ads that start a WhatsApp Chat

Many businesses are finding Facebook and Instagram ads that open to a WhatsApp chat the best way to get discovered by new customers and have a conversation. To make it easier to create these ads, starting soon Meta will make it possible to create the full ad directly from the WhatsApp Business app. This will make it faster for small businesses looking to find new customers and grow.

Lead Generation and Customer Acquisition

Lead filtering with Instant Forms

Businesses will soon be able to  pursue leads that are most promising with lead filtering in Lead Ads Instant Forms. Responses to a multiple choice question can be used to filter leads that may not be as good a fit for them. 

Creative flexibility

Meta are testing a more flexible and personalisable Instant Form, allowing businesses to add visuals and content in the form. This way, they can share more visual information about their business and nurture people’s interest. 

Gated content

Businesses will soon be able to offer exclusive, relevant content for people who complete the Lead Ads Instant Form. For example, businesses will be able to provide additional resources (e.g. downloading a brochure for a car or product pricing) directly from the Lead Ad Form, without redirecting to their website.


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