TikTok Pulse launches as advertising solution for brands

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TikTok have announced a new advertisement solution for brands. TikTok Pulse, will let advertisers place their brand next to the top content in the For You Feed.

TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.

TikTok can provide a great playing ground for brands due to it’s abaility to provide creators with remarkable engagement. Many businesses have already found success in using TikTok to draw communities towards their products and the new advertisement product will help supercharge brand exposure for those who want to drive engagement even further.

Marketing with TikTok Pulse

Using TikTik’s new advertising program places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.

On TikTok, moments lead to movements, and brands can now tap into these moments as they happen on the platform. With TikTok Pulse, marketers can:

  • Have their brand sit among the top 4% of all videos on TikTok.
  • Reach diverse communities. TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content.
  • Feel safe and confident with suitability measurements including the proprietary inventory filter that ensures ads are running adjacent to verified content with the highest level of brand suitability applied on the platform.

The TikTok Pulse advertising revenue share program will first be available to creators, public figures and media publishers who meet specific requirements. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. TikTok are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on the platform.

You can learn more about TikTok For Business solutions at www.tiktok.com/business.


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